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Lucas Bonnichon - Cuisse de Grenouille

Entrepreneurship

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10.06.2021

Today we are going to discover Cuisse de Grenouille with Lucas Bonnichon (P2009). Fascinated by the world of gentlemen surfers of the 60's as well as by the icons of that era such as Steve McQueen or Robert Redford, Lucas decided to found the company Cuisse de Grenouille with his brother in 2010. The brand is inspired by the vintage world of the 60s to revisit and offer timeless basic models.


Cuisse de Grenouille is :

More than a clothing brand, it is a whole lifestyle (books, surfboards, glasses...)

A specific European manufacturing and know-how for each product

Regular collaborations with brands that gravitate to its universe.

Today, the brand is present in France as well as abroad and continues to develop with the creation of models for women and children.


For the past 2 years, Lucas and his brother have been working on a project with a different approach. "We are launching forlife. Paris, a brand with the ambition to develop products for life," explains Lucas Bonnichon. By producing only what customers order, we reduce the number of intermediaries and the final price of the product.


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